Product Managers

Reflecting on the evolution of China’s chip sector, we’ve transitioned from Huawei Hisilicon’s “dynasty phase” to Unisoc’s “tech phase,” and now, we’re navigating the “product-focused” new era. Here, product managers serve as the team’s strategists, marrying technical know-how with market acumen – they’re practically walking encyclopedias.

Imagine the old chip companies like Mr. Wang lost on the street, glancing around aimlessly, unsure of which way to go. Enter the product manager, and suddenly Mr. Wang has GPS – not only does he know his direction, but he also knows where to find the best street food along the way, delightful!

But here’s the dilemma: where does one find such versatile product managers? Indeed, they are as rare as pandas in the wild. Especially in startup chip companies, you might be hoping for Iron Man but end up with a cockroach in armor.

In reality, often founders themselves have to step into the role of super product managers. They’re not just running the market but are deeply diving into customer needs, to the point where even their dreams are filled with product positioning. There’s a founder who recently turned “watching TV” into “market research,” claiming to decipher chip development trends from a debate show – talk about unique!

However, the truth remains: a successful chip company cannot flourish without a stellar product manager. Looking at our domestic chip design firms, those that are thriving invariably have that one pivotal figure, guiding the company with their wisdom and sweat.

So, while the journey of product managers in startups is fraught with challenges, perseverance pays off. As the company grows and resources increase, today’s “cockroaches” can transform into genuine “superheroes,” soaring freely.

Spring is coming to the chip sector, but for the flowers to bloom beautifully, it takes the silent, relentless efforts of our product managers. So, the next time you encounter a product manager, don’t forget to give them a thumbs up, because you might be looking at a future industry pioneer!

The event, notable for its gathering of over a hundred attendees from various government sectors and the business community, featured key personalities such as Sun Xiaoyu, Chief Representative of the Shenzhen European Economic and Trade Office, and Dominotti, Secretary-General of the Italian Foreign Trade Association.

Counselor Geng emphasized the comprehensive strategic partnership between China and Italy, underscoring the substantial foundation for collaboration that exists between the two nations. He highlighted Shenzhen’s significant achievements as China’s first Special Economic Zone and a central city in the Guangdong-Hong Kong-Macao Greater Bay Area, particularly in terms of high-level international economic openness. Geng expressed optimism about the expansive opportunities for cooperation, urging businesses from both countries to fully leverage various preferential policies, maintain close communication and cooperation, and collectively contribute to the development of Shenzhen and the deepening of Sino-Italian economic and trade cooperation.

The event also saw the presence of Deputy Consul Li Siwei from the Consulate’s Economic and Commercial Office, further reinforcing the importance of the conference in strengthening Sino-Italian economic ties.

Shenzhen, known as the Silicon Valley of China, is no stranger to technological innovation. Its rapid development has made it a key player in various industries, including biotechnology. Meanwhile, Italy boasts a rich history of scientific achievement and is renowned for its contributions to the global healthcare landscape. Together, these regions represent a powerhouse of potential for advancements in biomedicine.

The event, featured a prominent address by Ms. Sun Xiaoyu, the Chief Representative of the Shenzhen-European Economic and Trade Representative Office. Her speech emphasized the critical role that Shenzhen plays in the global biotech arena and the willingness to explore innovative opportunities in cooperation with Italy. Ms. Sun stated, “Shenzhen has been at the forefront of driving innovation in biotechnology and healthcare. We eagerly welcome closer ties with our Italian counterparts to jointly advance medical technology and the healthcare sector. Through cross-border collaboration, we believe we can collectively shape a healthier and more prosperous future.”

The conference attracted a diverse group of experts, entrepreneurs, and government representatives from across Europe and China. Discussions revolved around the latest trends, challenges, and opportunities in the fields of biomedicine, health tech, and medical research. Participants shared invaluable experiences and insights related to medical technology, clinical research, and pharmaceutical development.

The collaboration between Shenzhen and Italy holds great promise. Both regions possess robust research resources and innovation capabilities. This synergy paves the way for remarkable breakthroughs in biotechnology and healthcare, with the potential to positively impact the lives of millions worldwide.

By actively participating in this international science and innovation exchange, the Shenzhen-European Economic and Trade Representative Office has provided a vital platform for deepening cooperation between Shenzhen and its European partners. Shenzhen remains committed to strengthening its global connections and fostering technological innovation, contributing significantly to the growth of the biomedicine and healthcare sectors. This event showcases the pivotal role of the Shenzhen-European Economic and Trade Representative Office in international science and technology cooperation, injecting fresh vitality into Shenzhen’s role on the global stage.

The future of biotechnology and healthcare looks promising as Shenzhen and Italy embark on this journey of collaboration. With their combined strengths and shared dedication to innovation, they are poised to make substantial contributions to the advancement of healthcare technologies, ultimately improving the well-being of individuals worldwide.

Un Carrefour d’Esprits Innovants

La Suisse domine les indices mondiaux d’innovation depuis douze ans, grâce notamment à ses avancées dans l’industrie moderne et les secteurs de haute technologie. La convergence de ces atouts suisses avec la réputation de Shenzhen en tant que foyer d’ingéniosité technologique soulève des questions intrigantes : quel genre de magie synergétique pourrait surgir de cet échange Est-Ouest ?

Relier les Paysages Économiques

Selon des sources au Bureau des Affaires Chinoises d’Outre-Mer de Shenzhen, des vidéos promotionnelles de Shenzhen et de son district de Nanshan ont été projetées pendant l’événement. Des représentants ont souligné les dernières opportunités et caractéristiques industrielles de Shenzhen. Le forum a également inclus des experts et chercheurs suisses qui ont exposé l’écosystème suisse de la recherche et de l’innovation.

Commentaire Approfondi

Il est particulièrement pertinent de noter que cet échange se déroule à Lausanne, une ville située dans la région francophone de la Suisse. La Suisse romande est un moteur de l’innovation dans le pays, en particulier dans les domaines de la biotechnologie et de l’éducation. Ce partenariat potentiel entre Shenzhen et Lausanne pourrait donc être une occasion en or pour stimuler non seulement les échanges commerciaux, mais aussi le partage de connaissances et d’expertise dans ces secteurs clés.

Un Accent sur l’Investissement Mutuel

La délégation de Shenzhen a engagé des discussions de projets avec plusieurs entreprises technologiques suisses en phase de démarrage, mettant particulièrement l’accent sur les environnements et les opportunités d’investissement. Les participants ont loué les infrastructures supérieures et les climats d’affaires favorables tant à Shenzhen qu’à la Grande Baie.

Bâtir sur des Années de Partenariat

La relation entre Shenzhen et la Suisse s’est rapprochée de plus en plus au fil des années. L’expertise de la Suisse dans des secteurs tels que le commerce, les services financiers, la biomédecine et la fabrication de précision s’aligne bien avec les stratégies de Shenzhen pour une relation symbiotique entre la fabrication avancée et les services modernes.

Visite Pré-Sommet au Biopole

Avant le sommet, la délégation de Shenzhen a visité le Biopole de Lausanne, le plus grand incubateur de biomédecine en Suisse, jetant les bases de futures collaborations dans le secteur biopharmaceutique. Les représentants d’entreprises des deux villes ont exprimé leur optimisme pour une coopération accrue à l’avenir.

En résumé, le sommet économique a servi de terreau fertile pour cultiver un nouveau chapitre dans les relations sino-suisses, favorisant un engagement mutuel envers un développement gagnant-gagnant et un leadership innovant.

A Meeting of Innovative Minds

For the past 12 years, Switzerland has dominated global innovation indices, gaining recognition for its advances in modern industry and high-tech sectors. The convergence of these Swiss qualities with Shenzhen’s own reputation as a hub of technological ingenuity presents an intriguing possibility. What kind of synergistic magic could arise from this East-meets-West exchange?

Connecting Business Landscapes

According to sources from Shenzhen’s Overseas Chinese Affairs Office, promotional videos of Shenzhen and its Nanshan District were showcased during the event. Representatives from the city’s European Business Office outlined Shenzhen’s latest business environments and industrial features. The forum also included experts and scholars from Swiss engineering and scientific academies, who elaborated on the Swiss research and innovation ecosystem.

A Focus on Mutual Investment

The Shenzhen delegation engaged in project discussions with several Swiss early-stage tech companies, placing particular emphasis on investment environments and opportunities. Attendees lauded the superior infrastructure, formidable innovation capabilities, favorable business climates, and rich talent pools in both Shenzhen and the Greater Bay Area.

Building on Years of Partnership

The relationship between Shenzhen and Switzerland has grown increasingly close in recent years, yielding significant accomplishments. Switzerland’s expertise in sectors like trade, financial services, biomedicine, artificial intelligence, and precision manufacturing aligns well with Shenzhen’s own strategies to promote a symbiotic relationship between advanced manufacturing and modern service industries.

Pre-Summit Visit to Biopole

Before the trade and economic summit, the Shenzhen delegation toured Lausanne’s Biopole, Switzerland’s largest biomedicine incubator, laying the groundwork for future collaborations in the biopharma sector. Business representatives from both locations expressed their optimism for stronger cooperation going forward, citing the two cities’ strategic locations, robust economic strengths, and leading internationalization standards.

In summary, the economic summit served as a fertile ground for cultivating a new chapter in Sino-Swiss relations, fostering a mutual commitment to win-win development and innovative leadership.

Reporting by Chao, Grosso Link Sarl

MPS (Monolithic Power Systems), un leader mondial dans le domaine des semi-conducteurs, et Sinomags, un fabricant chinois de capteurs magnétiques de premier plan, ont été parmi les grands faits saillants de l’événement, captivant les visiteurs avec leurs technologies de pointe et leurs innovations. MPS a présenté plus de 50 produits innovants destinés aux applications dans les secteurs de l’automobile, de l’industrie, de l’Internet des objets (IoT) et de l’électronique grand public. La stratégie de marché avant-gardiste de l’entreprise et ses capacités techniques ont été vivement saluées par les experts et les visiteurs.

Sinomags, quant à lui, a présenté sa technologie de capteurs magnétiques de pointe, consolidant ainsi sa position en tant qu’acteur majeur du marché. La large gamme de capteurs magnétiques haute précision de l’entreprise, notamment les capteurs de vitesse, les codeurs magnétiques et les capteurs de courant, a attiré l’attention de nombreux visiteurs. L’acquisition récente de Sensitec, un fabricant allemand de capteurs magnétiques, a renforcé davantage la position mondiale de Sinomags et a été saluée par les experts du secteur, qui y voient un avantage stratégique pour l’entreprise.

Alors que MPS et Sinomags ont été sous les feux de la rampe, d’autres entreprises notables ont également fait des présentations impressionnantes. Bourns, réputée pour ses inductances de puissance et ses composants électroniques, a dévoilé ses dernières inductances de puissance de qualité automobile conformes à la norme AEC-Q200. GigaDevice, une entreprise chinoise émergente et un leader mondial des fournisseurs de puces Fabless, a exposé son vaste portefeuille de produits de mémoire, de microcontrôleurs, de capteurs et de puces d’alimentation. Les offres de l’entreprise ciblaient des secteurs clés tels que l’automobile, l’industrie, l’IoT et l’électronique grand public.

Goldlysky, autre puissance nationale dans l’industrie de l’alimentation électrique, a présenté ses solutions d’alimentation complètes, axées sur des secteurs tels que l’industrie, la santé, l’énergie, l’électricité, le transport ferroviaire, les transports intelligents et les villes intelligentes. Les solutions d’alimentation complètes de Goldlysky ont été saluées pour leurs solides capacités de R&D et leur potentiel à stimuler les avancées dans divers secteurs.

Qorvo et NI (National Instruments) ont également eu un impact significatif lors de l’Electronica China 2023. Qorvo a présenté ses technologies de connectivité et d’alimentation avancées, proposant des solutions innovantes pour les voitures intelligentes, les énergies vertes, les maisons intelligentes, l’Internet industriel des objets, et bien d’autres domaines. NI, une entreprise forte de plus de 40 ans d’expérience, a mis en évidence ses systèmes complets de test et de mesure, aidant les ingénieurs à relever des défis complexes dans divers secteurs.

Tout au long de l’exposition, les visiteurs en provenance d’Europe et d’Amérique du Nord ont exprimé leur admiration pour le niveau élevé d’innovation et d’excellence technique présenté par les entreprises chinoises telles que MPS et Sinomags. L’esprit de collaboration et l’envie d’explorer de nouvelles opportunités ont été soulignés comme étant les forces motrices des entreprises exposantes. Les experts et les analystes du secteur ont commenté que de telles expositions favorisent non seulement les avancées technologiques, mais aussi la coopération internationale, propulsant ainsi l’industrie électronique mondiale vers un avenir plus interconnecté et dynamique.

China’s Determined Efforts to Strengthen Sensor Industry

China’s focus on “filling the gaps,” “solidifying the chain,” and “strengthening the chain” within the sensor industry has drawn praise from experts worldwide. By investing in specialized design software and production technology, they have aimed to enhance the overall sophistication of their sensor industry. Notably, the integration of MEMS technology with IC technology has brought about a modernized approach to sensor manufacturing, allowing China to compete at a global level.

Critics from the West, however, view China’s aggressive expansion in the sensor sector with cautious eyes. They argue that this strategic push might grant China an edge in the international market, potentially posing a challenge to established American and European sensor manufacturers. Concerns about intellectual property rights and fair competition arise, prompting Western nations to contemplate their response to this growing competition.

Nurturing Chinese Sensor Pioneers and Attracting Talent

China’s emphasis on creating a breeding ground for pioneering sensor companies has sparked admiration and concerns alike. By fostering a nurturing environment for indigenous sensor technology, the country seeks to close the gap between its products and those of leading Western competitors. The establishment of specialized centers like the “Intelligent Sensor Innovation Center” demonstrates China’s determination to develop cutting-edge technology.

From a Western perspective, there is a strong interest in understanding how these efforts will impact the global sensor market. Some experts argue that the rise of Chinese sensor companies could lead to a more diversified market with increased innovation and technological breakthroughs. At the same time, others fear that this development could disrupt Western manufacturers’ market share and potentially lead to a shift in global dynamics.

Addressing the “Component Deficit” and Collaborative Solutions

The issue of China’s reliance on foreign imports for crucial sensor components remains a contentious topic. While China has made significant strides in various aspects of sensor manufacturing, the dependence on foreign suppliers for core components raises questions about the country’s long-term sustainability and self-reliance.

China’s determination to address the “component deficit” by mobilizing resources and collaborating with key stakeholders has garnered international attention. The notion of “cooperative technology breakthroughs” that transcends industry and professional boundaries has earned praise for its innovation-centric approach.

However, some skeptics view this effort as a potential avenue for forced technology transfer and intellectual property infringement. They caution Western businesses and governments to be vigilant and assertive in safeguarding their technological know-how.

Conclusion

China’s rapid ascent in the sensor industry represents a testament to its ambitions of becoming a technological superpower. The nation’s strategic focus on strengthening the sensor industry supply chain, nurturing local pioneers, and resolving the “component deficit” has garnered both admiration and skepticism from international observers.

As the global sensor landscape evolves, it is evident that China’s advancements will significantly influence the dynamics of the industry. How this will play out in the coming years will likely be a critical focal point for analysts, policymakers, and businesses worldwide. For now, all eyes are on the progress of China’s sensor industry and its implications on the global stage.

The speech comes amidst rising tensions between the US and China, as the US government is preparing to take action against China in key areas while hoping to maintain broad trade and investment ties. China, in turn, has accused the US of using double standards and hegemonic logic, and has called on the US to stop interfering in China’s internal affairs and stop damaging China’s interests.

Overall, Yellen’s speech outlines the US government’s position on US-China economic relations, emphasizing the importance of cooperation and fair competition while also highlighting the US government’s commitment to national security. The speech is viewed by some as a gesture of goodwill, while others see it as a reflection of the ongoing tensions between the US and China.

The development of magneto-resistance sensor technology dates back to the 1980s with the discovery of giant magneto-resistance (GMR) by Albert Fert and Peter Grünberg, who were awarded the Nobel Prize in Physics in 2007 for their work. Since then, this technology has undergone continuous improvements, leading to the development of more sensitive and high-performance AMR and TMR sensors.

The United States is a leader in magneto-resistance sensor technology, with companies such as Honeywell offering products such as the HMC1002 AMR sensor.

Germany is home to several leading companies in magneto-resistance sensor technology, including Sensitec, which specializes in high-precision magneto-resistance sensors. One of their flagship products is the CFS1000 current sensor.

Japan is also a major player in the development and production of magneto-resistance sensors, with companies such as TDK Corporation offering TMR sensors such as the TMR3101.

France is known for its innovations in TMR sensors, with companies such as Crocus Technology offering products such as the CT110 current sensor.

Switzerland is a leader in this field, with companies such as Sensirion specializing in high-precision magneto-resistance sensors. One of their flagship products is the SMR3180 current sensor.

China is a major player in magneto-resistance sensors, with companies such as Memsic producing AMR sensors for various applications. The company offers the MXD7203GL current sensor, among other products.

Magneto-resistance sensors work by detecting changes in the electrical resistance of a material when it is subjected to a magnetic field. AMR sensors exploit anisotropic magneto-resistance, while TMR sensors use tunnel magneto-resistance, a quantum phenomenon that occurs in thin-film structures composed of two ferromagnetic layers separated by an insulating layer.

Pour les véhicules à énergie nouvelle, le coût des puces automobiles est le deuxième plus élevé après les batteries électriques, ce qui en fait le deuxième composant clé le plus cher. Bien que l’industrie des batteries électriques de la Chine ait atteint une position de leader mondial, la route vers la substitution domestique dans le domaine des puces automobiles est encore longue.

Les données actuelles montrent que le marché des puces automobiles est dominé par des acteurs majeurs tels que NVIDIA et Qualcomm, en particulier dans le segment des SoC de contrôle principal. La part de marché intérieure des MCU automobiles est d’environ 2%, tandis que les puces IGBT ont connu la progression la plus rapide en matière de substitution domestique, mais représentaient encore moins de 25% en 2021.

La publication du guide marque une étape importante dans la quête de la Chine pour établir un système complet de normes pour les puces automobiles, ce qui est essentiel pour promouvoir le développement global de l’industrie. Les efforts continus du pays pour développer des technologies de puces nationales joueront un rôle crucial dans la réponse à la demande croissante de puces dans les véhicules à énergie nouvelle et intelligents.

Des entreprises chinoises, telles que Huawei HiSilicon, font déjà des progrès dans le secteur des puces automobiles, démontrant le potentiel d’expansion du marché et de croissance compétitive. Par ailleurs, des entreprises françaises de renom telles que STMicroelectronics pourraient collaborer avec des partenaires chinois pour partager leur expertise et leurs ressources en matière de semi-conducteurs.

Avec un solide soutien gouvernemental et des opportunités de marché favorables, ainsi que des collaborations internationales avec des entreprises françaises, l’industrie des puces automobiles en Chine devrait embrasser de meilleures perspectives de développement.